Compared to Apartments.com, Springwell's owned website dominated across every meaningful stage of the leasing funnel. Not just clicks, but inquiries, showings, applications, and signed leases.
Townhome Leasing
How Springwell village’s site Outleased Apartments.com
87 inquiries, 33 showings, 16 applications, and 9 signed tenants in four months
87
Inquiries
33
Showings
16
Applications
9
Signed tenants
The Challenge
Where They Were Stuck
Springwell Village is a 57-unit townhome acquisition that sits in a market that isn't an easy lease. The area doesn't sell itself the way a top-tier submarket does and the assets it competed with nearby were more premium and high end. Management had felt that disparity in both the volume and quality of applicants coming through the door. Inquiries were coming in, but too many were prospects who weren't a good fit: weak credit, spotty rental history, or simply not the kind of resident the property wanted to build a community around. The challenge wasn't filling units, it was drawing the right applicants to a property that had to work harder than most to prove itself in its market.
High applicant rate but low applicant quality led to the leasing team wasting time with prospects who would never convert.
Being in a tougher-to-lease submarket the property had to work harder than competitors in stronger locations to earn serious interest
Heavy reliance on third-party listing sites with no system to move prospects forward or to validate prospects before moving them to the leasing agent
THE SYSTEM WE BUILT
How We Solved It
High Quality Content Production
We went on site and captured virtual tours of the property. Our team utilized AI to elevate the current look of the units to give them a premium and luxury feel in order to compete with the higher end neighboring assets.
Targeted Prospect Acquisition
Our data enriched retargeting strategy kept Springwell Village top of mind for potential renters by consistently serving them high quality content of the property. Through this precise targeting Springwell saw more qualified applicants who were actually lease ready. The leasing team at Springwell was then able to spend their time with quality prospects rather than unqualified or "shopping around" level prospects.
Full-Funnel Tracking
Our team tracked every stage of the leasing process, from inquiry to converted tenant, so the team could see exactly where leads were won or lost.
THE RESULTS
Our System Outperformed Apartments.com At Every Stage
Compared to Apartments.com from our strategy Springwell recieved...
53% more inquiries, 155% more showings
160% more applications, 600% more approved applications
3X more signed leases
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