Springwell's owned website beat Apartments.com across every meaningful stage of the leasing funnel. Not just clicks, but inquiries, showings, applications, and signed leases.
Townhome Leasing
How Springwell village’s site Outleased Apartments.com
72 inquiries, 28 showings, 13 applications, and 6 signed tenants in six months
72
Inquiries
28
Showings
13
Applications
6
Signed tenants
The Challenge
Where They Were Stuck
Most multifamily operators assume listing sites are their strongest leasing channel. Springwell Village was no different. The property was generating inquiries from multiple sources, but management had no real visibility into which channels were actually producing residents. The issue wasn't traffic, it was conversion. Every prospect who didn't schedule a showing, submit an application, or sign a lease became another day of vacancy.
No visibility into which marketing channel actually produced signed tenants
High inquiry volume wasn't translating into showings or applications
Heavy reliance on third-party listing sites with no system to move prospects forward
THE SYSTEM WE BUILT
How We Solved It
Conversion-Focused Website
Built a website designed to capture prospect information at peak intent and move renters toward scheduling a showing.
Targeted Prospect Acquisition
Generated traffic from high-intent renters while reducing reliance on third-party listing platforms.
Full-Funnel Tracking
Tracked every stage of the leasing process, from inquiry to converted tenant, so the team could see exactly where leads were won or lost.
THE RESULTS
Our System Outperformed Apartments.com At Every Stage
53% more inquiries, 155% more showings
160% more applications, 600% more approved applications
3X more signed leases
Get More Leases, Cheaper
30 minutes. No Cost. Just a real plan built for your business
