Between March 8 and June 8, the rebuilt funnel generated 103 conversions and 72 qualified leads from just $1,900 in ad spend, and tracking followed every lead all the way to booked tours, the highest-intent action a renter takes before signing a lease.
Multifamily Apartments
39 Booked Tours on $1,900
A broken leasing funnel, rebuilt from creative to conversion.
39
Tours
$1,900
In Ad Spend
Google/Meta
Ads Channel Used
The Challenge
Where They Were Stuck
Prairie Encore was already spending money on advertising. The issue wasn't budget, it was where that budget was going. The creative wasn't capturing attention, the Google campaigns were targeting too broadly, and the website wasn't built to convert. The ads generated clicks. But clicks don't fill units, leases do.
Creative wasn't differentiated enough to stop renters from scrolling past
Google campaigns were targeting too broadly, wasting spend on low-intent clicks
Website wasn't built to convert traffic into booked tours
THE SYSTEM WE BUILT
How We Solved It
High-Production Creative
Went on-site and produced professional video and photo assets designed to showcase the community and stop renters from scrolling past.
Google Ads Rebuild
Rebuilt targeting around genuine leasing intent using refined keyword strategy, tighter geotargeting, audience optimization, and proper conversion tracking.
Performance-Driven Website
Designed a website engineered to convert traffic into prospects through faster load speeds, stronger calls to action, and a streamlined user experience.
Meta Retargeting
Used creative from the production shoot to stay in front of renters after their first visit, keeping Prairie Encore top-of-mind throughout the apartment search.
Automated SMS & Email Nurture
Every lead automatically entered a follow-up sequence that educated prospects, answered objections, and encouraged tours and applications.
THE RESULTS
From Wasted Ad Spend to a Leasing Engine
72 interested leads, 39 booked tours
54.17% lead-to-tour conversion rate
$48.72 cost per tour
Get More Leases, Cheaper
30 minutes. No Cost. Just a real plan built for your business
