Over the engagement, paid-social CTR lifted 82% (0.22% → 0.40%) after shifting to team-led video, the always-on evergreen brand spot held a 0.44% CTR, and email marketing sustained a 25% open rate across ~7,500 subscribers, all contributing to a stronger, more efficient sales engine.
Operating Business
How Maverick Took Over Macadoodles' Entire Advertising Operation — and Grew Sales 28% Year-Over-Year
From on-site content production to full campaign management, Maverick became Macadoodles' advertising team so their staff could focus on running the store.
28%
YoY Sales Growth
82%
Lift in Paid-Social CTR
27%
More Weekly
The Challenge
Where They Were Stuck
Macadoodles' team does the hard, unglamorous work that actually drives the business — securing allocations, reviewing SKU-level data across 2,000+ wine selections, resetting cooler doors to match demand, and hosting a relentless event calendar. Every hour spent producing an ad or managing a campaign was an hour taken from the operations that make the store win. With thin margins and a constant stream of limited releases, raffles, and tastings to promote, standard retail creative had plateaued — and the graphic sale carousel had become the lowest-performing format on the account.
No internal bandwidth to plan, shoot, or manage advertising consistently
Thin margins meant they couldn't rely on discounting to drive engagement
Standard graphic-carousel creative had plateaued and stopped performing
THE SYSTEM WE BUILT
How We Solved It
Full Operational Ownership
Took over the entire advertising function — concept, production, scheduling, audience building, optimization, and reporting — so the Macadoodles team could stay focused on operations and the in-store experience.
On-Site Content Production
Came on-site to plan and shoot monthly sale videos, evergreen brand content, and seasonal pushes from concept through final cut, replacing the underperforming graphic carousel with human-centric video of the team walking the store.
Full-Funnel Campaign Management
Built and rotated Meta ad campaigns, stood up an always-on evergreen spot, layered in retargeting to recapture warm audiences, and continuously tuned targeting and geo-zones to expand into new trade areas.
Owned Channel Management
Managed email and SMS as always-on conversion channels, giving every release, exclusive, and event a place to land beyond paid media.
THE RESULTS
From Plateaued Ads to a Full-Service Growth Engine
28% YoY sales growth
920 → 1,173 avg. weekly customers
~22.3% → ~23.65% store markup
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