Over 8 months, on roughly $500 per month, the rebuilt funnel produced 718 clicks, 25 direct phone call leads, and 29 total conversions, at about $143 per conversion. In senior living, a single move-in represents years of recurring revenue, making that cost one of the highest-return investments an operator can make.
Senior Living Marketing
From 80% Occupancy to a Waitlist
A demand engine built on roughly $500 a month, and the case for building a second community.
~$143
Cost Per Conversion
254
Total Leads
Google
Ads Channel Used
The Challenge
Where They Were Stuck
Legato Living wasn't struggling to provide great care. They were struggling to convert the families already looking for it. At 80% occupancy, growth depended on third-party referral agencies and listing sites that charge steep per-move-in fees and own the relationship with the family, not the operator. The website informed visitors. It didn't move them.
Growth depended on referral agencies charging steep per-move-in fees
The website informed families but didn't drive them to call or tour
No ownership of the pipeline. Demand was being brokered, not built
THE SYSTEM WE BUILT
How We Solved It
Conversion-Focused Website Rebuild
Rebuilt the site to do one job well: turn researching families into phone calls and tour requests, with clearer messaging and dedicated community pages.
Owned Demand on a Lean Budget
Ran tightly targeted Google campaigns at roughly $500/month — pulling families searching with real intent directly to Legato instead of paying agencies to broker the introduction.
Full-Funnel Tracking
Tracked the path from visit to call to conversion, so management could finally see what was driving inquiries and reinvest with confidence.
THE RESULTS
A Waitlist Built on ~$500/Month
254 total inbound leads from ads
~$143 cost per conversion
80% occupancy → waitlist
Get More Leases, Cheaper
30 minutes. No Cost. Just a real plan built for your business
