Over roughly four months, on about $4,500 in combined ad spend, Latitude 38's Google and Meta campaigns generated 85 leads, 70 conversions through high-intent search and 15 through Meta, at a blended cost of about $53 per lead. Google Search alone drove 1,640 clicks at a 14% click-through rate, while Meta delivered leads at just $32.82 each and retargeting kept the community in front of renters throughout their search. The result: a predictable, trackable lead engine spanning both search and social.
Multifamily Apartments
How Latitude 38 Generated 85 Leasing Leads on $4,500 in Ad Spend
85 qualified leads across Google and Meta at roughly $53 each — with social leads as low as $32.82 — over four months, without inflating budget.
85
Total Leads
~$53
Cost Per Lead
Google + Meta
Channels Used
The Challenge
Where They Were Stuck
Latitude 38 wasn't short on interest, they were short on a system that turned online attention into qualified leasing leads. Like most communities, they were generating activity across multiple sources but had little visibility into which channel was actually producing renters. The problem wasn't traffic. It was capturing high-intent renters the moment they were searching and pulling them into one trackable pipeline, because every prospect who didn't inquire was another day of vacancy.
Ad activity wasn't tied to a single, trackable leasing pipeline
Broad targeting and listing-site reliance spread spend across low-intent clicks
No system to capture renters across both search and social at the moment of intent
THE SYSTEM WE BUILT
How We Solved It
Intent-Based Google Search
Built Google campaigns around genuine leasing intent, refined keywords, tighter geotargeting, and proper conversion tracking, so Latitude 38 showed up when renters were actively searching, not just browsing.
Meta Lead Generation
Ran Meta campaigns that captured renter information directly at peak interest, adding a high-efficiency social channel that brought leads in at a fraction of typical search cost.
Meta Retargeting
Stayed in front of renters after their first visit — re-engaging site visitors who didn't convert and keeping Latitude 38 top-of-mind throughout the apartment search.
Full-Funnel Tracking
Tracked every lead from click to conversion across both channels into one view, so the team could see exactly which source was producing renters and reinvest with confidence.
THE RESULTS
From Scattered Spend to a Trackable Lead Engine
85 leads on ~$4,500 spend (~$53 each)
70 Google Search conversions at a 14% CTR
15 Meta leads at $32.82 each
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