Over roughly four months, on about $5,000 in Google ad spend, Kunkel Wittenhaur Group's campaigns generated 374 leads at a $13.39 cost per lead, from 4,390 clicks of high-intent search traffic. For a firm that buys, sells, leases, and manages, that's a steady flow of new business across every service line, from a single channel, at a cost per lead most firms can't match.
Real Estate & Property Management
How Kunkel Wittenhaur Group Generated 374 Leads at $13.39 Each Through Google
374 qualified leads in four months on roughly $5,000 in Google ad spend, a steady stream of new business across buying, selling, leasing, and management, at a cost per lead most firms can't touch.
374
Leads
$13.39
Cost Per Lead
Google Ads
Channel Used
The Challenge
Where They Were Stuck
Kunkel Wittenhaur Group does it all; buying, selling, leasing, and managing properties, but a full-service firm only grows as fast as its pipeline of new business. Referrals and repeat clients kept things steady, but there was no predictable, always-on channel bringing in fresh leads across their service lines. When an owner, buyer, or renter went searching online, KWG wasn't reliably showing up and those leads were going to whoever was.
No predictable, always-on channel generating new leads across their service lines
Growth leaned on referrals and repeat business rather than a repeatable system
Missing from search results when owners, buyers, and renters were actively looking
THE SYSTEM WE BUILT
How We Solved It
Intent-Based Google Search
Built Google campaigns around the different ways owners, buyers, sellers, and renters actually search, so KWG showed up at the exact moment someone needed to buy, sell, lease, or hand off management of a property.
Segmented Campaign Structure
Separated campaigns by service line so budget and messaging matched each audience's intent, instead of competing in one broad bucket and wasting spend on the wrong searches.
Conversion Tracking & Optimization
Tracked every lead back to its source and continuously refined keywords, targeting, and bids, driving cost per lead down to $13.39.
Full-Funnel Visibility
Gave the team one clear view of which searches were actually producing new business, so they could reinvest with confidence.
THE RESULTS
From Referral-Dependent to a Predictable Lead Engine
374 leads in ~4 months
$13.39 cost per lead
4,390 high-intent clicks on ~$5K spend
Get More Leases, Cheaper
30 minutes. No Cost. Just a real plan built for your business
