Over approximately eight months, the campaigns generated 2,770 clicks and 122 qualified leads on just $4,880 in ad spend. The website became Junction at Rogers' #1 source of leasing interest, and its highest-converting major source in the funnel.
Multifamily Apartments
How Junction at Rogers Generated 65 Leases and Hit 85.7% Occupancy on Just $4,880 in Ad Spend
How personality-driven creative turned a website into the #1 source of leasing interest.
$75
Cost Per Lease
122
Total qualified leads
Google/Meta
Ads Channel Used
The Challenge
Where They Were Stuck
When Junction at Rogers brought us in, the property wasn't starting from zero. They already had marketing, ad spend, and leasing efforts running. The problem was simple: the units weren't filling. Most apartment marketing relies on floorplans and generic property photos. It sells the apartment, not the experience of living there. And renters don't choose a home based on a floorplan grid.
Existing ad spend wasn't generating enough qualified demand to convert into leases
Generic, stock-style marketing failed to create an emotional connection with renters
No system translating marketing activity into a forecastable leasing pipeline
THE SYSTEM WE BUILT
How We Solved It
Human-Centered Creative
Filmed an in-person walkthrough and acted as the on-camera talent ourselves to create a more engaging experience for prospective renters.
Leasing Team Efficiency
Kept the on-site team focused on leasing instead of content creation, freeing up time for prospect follow-up and signed leases.
Intent-Based Search Advertising
Deployed the content through Google campaigns built around real leasing intent, ensuring the property appeared when renters were actively searching.
Meta Retargeting
Used video variations across Meta to re-engage website visitors and stay visible throughout the renter decision-making process.
Performance-Focused Website
Drove all traffic into a conversion-focused website designed to turn interest into inquiries, showings, and applications.
THE RESULTS
From Generic Marketing to a Predictable Leasing Engine
57% of all leasing interest came from the website
40.17% website-to-showing conversion rate
65 leases, 85.7% occupancy, just 20 leases from stabilization
Get More Leases, Cheaper
30 minutes. No Cost. Just a real plan built for your business
