The Fountains

The Fountains is a senior living community offering independent living, assisted living, and memory care. Their on-site experience is warm, resident-focused, and built around personalized care and community. However, their digital presence did not reflect that same level of quality, and their lead flow was limited by a narrow, outdated marketing approach.

Before working with Maverick, The Fountains relied almost exclusively on Google Search ads managed by a traditional agency. While spend was consistent, performance had plateaued, inquiry quality was inconsistent, and there was no system in place to follow up with warm prospects.

There was no retargeting strategy, no emotional storytelling, no social media presence, and no way to re-engage families who showed interest but didn’t convert immediately — a major issue in senior living, where decisions are rarely made on the first visit.

The challenge was to:

• Capture high-intent senior living search demand
• Re-engage families still in the decision-making phase
• Improve lead quality without increasing ad spend
• Reflect the warmth and trust of the in-person experience online
• Gain full ownership of leads, data, and follow-up systems

We restructured The Fountains’ Google Search campaigns to focus exclusively on high-intent keywords tied to immediate senior living needs. This allowed us to capture families actively searching for independent living, assisted living, and memory care — not just browsing options.

By improving keyword relevance, tightening messaging, and aligning ads with real prospect intent, we increased inquiry quality without increasing budget.

Key Search Results:

• Sustained improvement in click-through rate
• More qualified inbound inquiries
• Consistent flow of high-intent Google Business Profile calls (100+ per month)

While search traffic was coming in, the next problem was losing prospects after they converted.

Families were clicking ads, filling out forms, or calling, but response times were slow due to legacy systems and manual follow-up processes. In senior living, speed to response directly impacts trust and conversion.

To solve this, we:

• Migrated The Fountains to a modern CRM system
• Automated lead routing and notifications
• Reduced response time from hours to seconds
• Centralized all lead sources (forms, calls, chat)
• Eliminated redundant software, saving $4,000+ annually

Key Result:

• Faster follow-up = higher engagement and more conversations
• Sales team responding in seconds, not hours

While search traffic was coming in, the next problem was losing prospects after they converted.

Families were clicking ads, filling out forms, or calling, but response times were slow due to legacy systems and manual follow-up processes. In senior living, speed to response directly impacts trust and conversion.

To solve this, we:

• Migrated The Fountains to a modern CRM system
• Automated lead routing and notifications
• Reduced response time from hours to seconds
• Centralized all lead sources (forms, calls, chat)
• Eliminated redundant software, saving $4,000+ annually

Key Result:

• Faster follow-up = higher engagement and more conversations
• Sales team responding in seconds, not hours

By pairing high-intent Google Search ads with Meta retargeting, CRM automation, and trust-driven creative, The Fountains transformed their digital marketing into a true lead growth system.

60-Day Performance Highlights:

• 59 total lead form submissions (44 unique)
• 100+ Google Business Profile calls per month
• 48% increase in monthly conversions compared to previous agency
• $4,000+ annual savings from CRM consolidation
• Speed-to-lead reduced from hours to seconds

The Fountains’ digital presence now works as hard as their on-site team — attracting the right families, earning trust early, and driving consistent move-in conversations.