The Fountains is a senior living community offering independent living, assisted living, and memory care. Their on-site experience is warm, resident-focused, and built around personalized care and community. However, their digital presence did not reflect that same level of quality, and their lead flow was limited by a narrow, outdated marketing approach.

The Fountains' on-site experience was warm, resident-focused, and built around personalized care, but their digital presence didn't reflect that same quality. Before working with Maverick, they relied almost exclusively on Google Search ads managed by a traditional agency. Spend was consistent, but performance had plateaued, inquiry quality was inconsistent, and there was no system in place to follow up with warm prospects. In senior living, where decisions are rarely made on the first visit, that gap was costing them families.

We restructured The Fountains’ Google Search campaigns to focus exclusively on high-intent keywords tied to immediate senior living needs. This allowed us to capture families actively searching for independent living, assisted living, and memory care — not just browsing options.

By improving keyword relevance, tightening messaging, and aligning ads with real prospect intent, we increased inquiry quality without increasing budget.

Key Search Results:

• Sustained improvement in click-through rate
• More qualified inbound inquiries
• Consistent flow of high-intent Google Business Profile calls (100+ per month)

While search traffic was coming in, the next problem was losing prospects after they converted.

Families were clicking ads, filling out forms, or calling, but response times were slow due to legacy systems and manual follow-up processes. In senior living, speed to response directly impacts trust and conversion.

To solve this, we:

• Migrated The Fountains to a modern CRM system
• Automated lead routing and notifications
• Reduced response time from hours to seconds
• Centralized all lead sources (forms, calls, chat)
• Eliminated redundant software, saving $4,000+ annually

Key Result:

• Faster follow-up = higher engagement and more conversations
• Sales team responding in seconds, not hours

While search traffic was coming in, the next problem was losing prospects after they converted.

Families were clicking ads, filling out forms, or calling, but response times were slow due to legacy systems and manual follow-up processes. In senior living, speed to response directly impacts trust and conversion.

To solve this, we:

• Migrated The Fountains to a modern CRM system
• Automated lead routing and notifications
• Reduced response time from hours to seconds
• Centralized all lead sources (forms, calls, chat)
• Eliminated redundant software, saving $4,000+ annually

Key Result:

• Faster follow-up = higher engagement and more conversations
• Sales team responding in seconds, not hours

In 60 days, the rebuilt system generated 59 total lead form submissions (44 unique) and over 100 Google Business Profile calls per month, all without increasing ad spend. By pairing high-intent search with retargeting, CRM automation, and trust-driven creative, The Fountains' digital presence now works as hard as their on-site team.